You can smell it in the air – it’s football season. To get things started EA mobile has launched Madden NFL 10 in the app store for the iPhone and iPod Touch. Complete with confusing commentary from John Madden himself. It’s basically Madden 10 but…smaller with PSOne graphics. Classic ‘Play Now’ and ‘Season’ modes are available but it seems like there isn’t a multiplayer option – which would be pretty sweet. The app is priced at $7.99 which I guess isn’t bad but I’m still sticking with my under $5 rule for apps. Check it out through iTunes in the app store.