Atari and the Internet of Things is a…thing

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Some partnerships make sense, like, peanut butter and jelly. Others, like the recent partnership between Atari (yes, that Atari) and SigFox (“the world’s leading provider of dedicated communications service for the Internet of Things”), are a bit more head scratching. Reading the press release it sounds like a pure branding opportunity. SigFox is primarily European based with plans to expand to North America. Atari is…well…Atari. More recognizable. Using Atari to crack the NA market makes some sense. The brands will start with products for the home, pets, lifestyle and safety categories. Maybe this means we’ll be able to control our dogs via their collars and an Atari joystick? Or protect our homes from centipede attacks. Who knows. Only time will tell. [via: TheVerge | source: SigFox / Atari]