Posts Tagged ‘in game ads’

Hey Advertisers – It’s All About the Indie Games

While game development costs for triple-A titles, like Halo and GTA, start reaching into the budgets of major films (GTA IV estimated at $100 mil – about the same for Starship Troopers, Terminator 2, Minority Report among others) so does their need advertising dollars. We’ve commented before on in-game advertising and everyone has an opinion […]

In-Game Ads: PS3 and Double Fusion Team Up

So the in game ads continue this week with Sony choosing Double Fusion as their in game ad provider. The deal will apply to both SCEE and SCEA, with Double Fusion already in talks with a number of publishers. Double Fusion’s clients include NCsoft, Gearbox and Eidos. With their latest deal this will only “strengthen […]

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